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Senior Associate, Marketing-Content Creator

LazadaThailand

30+ days ago

Job description

Department : Marketing & Communications Location : Thailand Department : Marketing & Communications Location : Thailand Job Description Team and Role Introduction :

Developing and executing a content strategy that aligns with our company goals.
Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns.
Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance.
Creating and managing relationships with external content creators and influencers.
Working with the legal and compliance team to ensure the content complies with content governance guidelines and policies.

Responsibilities :

Owning the content strategy for social media and managing the entire content creation process from ideation to publication.

Identifying trends, content gaps, and target audience preferences.

Ensuring content creation for different platforms and distribution across multiple platforms and channels.

Developing and studying essential KPIs and metrics of content performance by working collaboratively with the data and analytics team.

Staying updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly. Job Requirements Requirements / Qualifications(must have) :

Good understanding of user behavior and user experience design.

Familiarity with social media marketing campaigns with minimum 5 years direct experience.

Understand social trend and develop content to align with company goal

Requirements / Qualifications(good to have) :

Adobe programs IIustrator, Photoshop

Can speak English