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NCB Manager
PepsiCoKlongtoey, THมากกว่า 30 วัน
คำบรรยายลักษณะงานBrand Positioning alignment across common markets – with repositioning and relaunch if required Creative development of common creative platform & updating of Brand Book / VIS Packaging development across markets w / consistent Distinctive Assets & Claims Partner with local teams for campaign execution – briefing, creative review & feedback, creative development, media planning & activations Monitor & measure campaign effectiveness against KPIs, capture key learnings & ROI Adopt, cascade & deploy successes from other markets for rapid implementation Strategic Capability – multi brand & market portfolio planning, actionable insights, data mining, trend capturing & deployment Innovation expertise – strong experience in leading large scale end to end innovation projects Creative Effectiveness – ability to turn consumer centric insight into actionable and effective creative campaign solutions that elevate both short and long term brand measures Commercial Minded – sound commercial experience to drive P&L deliverables for business partners Team Player – takes others on the journey; ability to manage, influence cross functional teams & stakeholders
Responsibilities
Strategic Support :
- Data analysis to build strategy & business cases
- Demand Space mapping, cohort understanding & immersions, cultural & category insights into actionability
- Innovation & Hopper NPD Development & stage gate project management
- White space analysis w / size of prize and new opportunities to fit
Creative Leadership :
Brand Execution :
Qualifications