Sr. Marketing Campaign - RoV

Job Description

• Own assigned campaigns end-to-end, from strategy, planning, execution, optimization, to post-campaign reporting.
• Translate business direction into clear campaign direction, including big idea, audience insight, messaging, creative angle, and execution plan.
• Manage creative and media execution across owned, paid, and earned channels, including content briefs, creative reviews, and publishing readiness.
• Coordinate with Designers, KOL, Community, Events, and other teams while managing campaign budget and performance against KPIs.
• Manage 1–2 campaign supporters and deliver campaign plans, content plans, post-mortem reports, and learnings for future improvement.

Job Requirements

• Experience in marketing campaign planning, brand/content marketing, or integrated marketing.
• Active RoV player (at least 3 days/week), or a former active player with a proven history (30+ games/month for 2 consecutive months) and previously achieved Conqueror rank.
• Hands-on experience managing campaigns from planning to launch with cross-functional stakeholders.
• Strong understanding of social media, content marketing, and campaign performance metrics.
• Strong campaign strategy and planning skills.
• Good project management and stakeholder coordination.
• Strong communication and creative thinking.
• Proficient in English, with the ability to communicate effectively in both written and spoken English.

Good to have

• Experience working with KOLs, influencers, creators, or community marketing.
• Experience in paid media or collaborating with media agencies.
• Experience leading or mentoring interns, junior team members, or campaign supporters.