Brand Manager Oral Care (Toothpaste)

No Relocation Assistance Offered
Job Number#175028 - Bangkok Bangkok Thailand

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

About the Role

Are you looking to shape a legendary brands journey and make a tangible impact on millions of smiles every day

We are seeking a dynamic strategic and agile Brand Manager / Assistant Brand Manager to champion our flagship Colgate Toothpaste portfolio in this role you will bridge brand vision with corporate strategy driving sustainable growth and connecting with Thai consumers in deeply meaningful ways.

Your Key Responsibilities

Strategic Brand Management & Innovation

• Strategy & Equity: Develop Brand Growth Plan and implement robust brand strategies aligned with corporate goals to elevate brand equity market share and business profitability.

• Product Launches: Partner with Research Development and Innovation teams to seamlessly roll out new products in accordance with our strategic roadmap.

• Go-To-Market Excellence: Drive flawless Go-To-Market (GTM) execution optimizing the 5Ps (Product Place Price Promotion and People) to ensure impactful product launches and commercial success.

Integrated Marketing & Media Optimization

• Campaign Creation: Generate breakthrough consumer and commercial campaign ideas and lead all aspects of their flawless end-to-end execution.

• Communication Planning: Lead the creation of integrated marketing communication (IMC) plans producing high-impact content that resonates with our target audience.

• Omnichannel Presence: Collaborate with the media team and external agencies to optimize brand presence across traditional and digital channels maximizing reach engagement and conversion.

• Digital & E-commerce: Stay ahead of digital marketing trends to boost brand visibility. Execute targeted brand/media plans to drive performance and conversion within E-commerce channels.

Commercial Execution & Financial Accountability

• Cross-Functional Synergy: Partner closely with the Commercial and Sales teams to identify market opportunities 5Ps ensuring alignment and driving collaborative business growth.

• Project Leadership: Lead localized promotional initiatives and cross-functional project teams with agility ensuring strict adherence to deadlines and business goals.

• ROI & Budget Management: Manage and optimize project budgets efficiently striving for maximum return on investment (ROI).

• Data-Driven Insights: Analyze market trends consumer behavior and competitive landscapes using analytics tools to inform future brand strategies.

Education & Experience

• Degree: Bachelors degree in Business Management Marketing or a related field; a Masters degree is highly preferred.

• FMCG Experience: At least 23 years of relevant brand and product management experience within the FMCG industry

• Track Record: Proven success in managing brand portfolios and driving complex media and agency activities.

Skills & Competencies

• Agency Management: Strong experience collaborating with creative media and activation agencies to build successful IMC campaigns.

• Market Intelligence: A data-driven creative mindset with a solid grasp of market research tools (e.g. Nielsen Kantar).

• Marketing Savvy: Deep understanding of both traditional retail environments and the evolving digital marketing ecosystem.

• Communication: Exceptional communication and presentation skills in both English and Thai with the ability to influence stakeholders at all levels.

• Power AI in your day to day work: Champion the adoption of modern AI productivity tools to streamline daily workflows automate routine marketing tasks and enhance overall operational agility.

• Mindset: A collaborative team player with an agile approach to managing multiple projects a strong problem-solving orientation and a resilient positive attitude.

Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

#LI-Hybrid

Required Experience:

IC

Employment Type : Full Time
Experience: years
Vacancy: 1