Consumer & Customer Engagement Manager, Allergan Aesthetics

The Consumer and Customer Engagement Manager is responsible for developing and executing consumer-focused marketing strategies that drive brand awareness customer acquisition and long-term loyalty within the aesthetic beauty or wellness sector. This role bridges aesthetic marketing customer experience and data-driven engagement ensuring consistent personalized and compelling interactions across all consumer touchpoints.

Key Responsibilities

Consumer & Customer Engagement Strategy

• Develop and lead integrated consumer and customer engagement strategies aligned with brand positioning and business objectives.
• Design and manage end-to-end customer journeys across online in-clinic and offline channels.
• Identify key consumer insights and translate them into effective marketing initiatives that enhance emotional connection and trust with the brand.
• Work closely with our key account stakeholders to understand their need then develop a strategic DTC campaign with excellent in execution to help them in recruiting and maintaining their patients.

Aesthetic Marketing & Brand Experience

• Plan and execute aesthetic marketing campaigns across digital social media CRM events and partnerships.
• Ensure all consumer-facing content reflects premium aesthetics clinical credibility and brand consistency.
• Collaborate with creative medical and sales teams to develop campaigns that highlight treatments products and customer success stories.

Customer Relationship Management (CRM)

• Own and optimize CRM programs including loyalty programs customer retention initiatives and lifecycle communication.
• Segment customer databases based on behavior preferences and lifecycle stages.
• Drive personalization strategies to improve engagement repeat visits and customer lifetime value.

Digital & Social Engagement

• Oversee social media and digital platforms with a focus on community building education and engagement not just promotion.
• Work closely with digital marketing teams to leverage paid media influencer marketing and social listening.
• Monitor and respond to customer feedback reviews and conversations to protect and enhance brand reputation.

Data Insights & Performance Tracking

• Track and analyze engagement KPIs
• Use consumer data and market trends to continuously optimize campaign performance and customer experiences.
• Prepare regular reports and actionable insights for senior management.

Cross-Functional Collaboration

• Partner with sales business excellence clinical specialists medical and customer service teams to ensure seamless customer experience.
• Train internal teams on customer-centric engagement practices and brand communication guidelines.
• Manage external agencies and vendors including creative CRM and digital partners.

Qualifications :

Key Skills & Competencies

Core Skills

• Strong expertise in consumer and customer engagement marketing
• Solid understanding of aesthetics healthcare or wellness marketing
• CRM and customer lifecycle management
• Campaign planning and integrated marketing execution
• Customer journey mapping and personalization strategy

Digital & Analytical Skills

• Digital marketing and social media management
• Marketing analytics dashboards and performance measurement
• Data-driven decision-making and consumer insight generation

Soft Skills

• Strong storytelling and communication skills
• Creative mindset with commercial acumen
• Customer-obsessed and detail-oriented
• Collaborative proactive and adaptable

Qualifications & Experience

• 812 years in marketing with strong experience in consumer marketing preferably in aesthetics healthcare FMCG or premium/luxury services
• Educational degree in Marketing Business or related field
• Proven leadership experience managing cross-functional teams
• Strong exposure to B2C and B2B2C models

Essential Skills Experience and Competencies

• Strategic thinking with strong execution understanding
• Deep understanding of consumer behavior and patient journey
• Strong stakeholder management and influencing skills
• Leadership coaching and team development capability
• Data-driven decision-making mindset
• Experience in digital and omnichannel marketing

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1