Hotel Commercial Director

Identify new markets, business segments, and revenue opportunities, and monitor market trends, competitor activity, and demand patterns Lead the development of corporate, leisure, wholesale, MICE, group, and other key market segments Build and maintain relationships with key accounts, travel agencies, DMCs, tour operators, wholesalers, and corporate partners Work closely with Revenue teams to maximize ADR, RevPAR, occupancy, and total revenue through pricing, forecasting, demand, restrictions, promotions, and inventory strategies Optimize hotel distribution across OTAs, direct channels, wholesale, GDS, travel agencies, DMCs, and corporate channels Work closely with Marketing to ensure commercial campaigns support revenue objectives and develop market-specific campaigns Provide commercial leadership to property-level Sales and Revenue teams, establish clear KPIs, conduct regular commercial reviews, and coach commercial leaders Monitor and manage occupancy, ADR, RevPAR, total hotel revenue, GOP/profitability, market share, room nights, direct booking contribution, distribution costs, sales production, MICE/group revenue, and corporate revenue About you Minimum 8–10 years of hotel commercial experience Previous experience as Commercial Director, Director of Sales & Marketing, Director of Commercial, Cluster DOSM, or equivalent Strong hotel experience across Sales, Revenue, Distribution, and Marketing Experience managing multiple hotels or a cluster is strongly preferred Strong understanding of Thailand's hotel and tourism market Proven experience developing corporate, leisure, wholesale, MICE, and international markets Strong commercial and financial understanding Strong leadership and stakeholder-management skills Excellent English communication skills Willingness to travel regularly between properties