Marketing Manager

About the role

We are looking for an innovative and commercially driven Marketing Manager with proven AI experience to lead digital marketing, brand development, content, performance marketing, and customer acquisition across our hospitality portfolio. This role combines marketing strategy, digital marketing, AI-powered marketing, content creation, automation, social media, performance marketing, and data-driven customer engagement. The successful candidate must have hands-on experience using Artificial Intelligence (AI), Generative AI, AI marketing tools, or AI-powered automation to improve marketing efficiency, content production, campaign performance, customer engagement, or business results. The ideal candidate understands modern hospitality marketing and knows how to use technology and AI to create faster, smarter, and more effective marketing campaigns.

Key responsibilities

• Develop and execute integrated marketing strategies aligned with business, brand, and revenue objectives across hotels, hostels, resorts, restaurants, and F&B outlets
• Integrate Artificial Intelligence and Generative AI into day-to-day marketing activities and use AI tools to accelerate content creation, copywriting, image generation, video production, campaign development, customer segmentation, research, reporting, and marketing automation
• Manage digital marketing campaigns across Google, Meta, TikTok, YouTube, social media, email, websites, and other relevant channels with focus on measurable commercial outcomes
• Develop engaging content strategies across social media and digital platforms, overseeing production of video, photography, graphics, short-form content, blogs, email campaigns, and promotional materials
• Develop and execute SEO and content marketing strategies to increase organic visibility and optimize website content, landing pages, blogs, metadata, keywords, and conversion paths
• Develop customer engagement campaigns using CRM, email marketing, automation, segmentation, and personalization to improve retention
• Work closely with Sales, Revenue Management, Operations, F&B, and General Management to align marketing campaigns with occupancy, ADR, RevPAR, room revenue, F&B revenue, and business objectives
• Track marketing performance and prepare regular reports, analyzing campaign performance, customer behavior, acquisition costs, and revenue contribution
• Identify new AI technologies and platforms that can improve marketing productivity and performance and train and support marketing teams in practical AI adoption and responsible AI usage
• Monitor market trends, competitor activity, consumer behavior, and emerging marketing technologies

About you

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Hospitality, Advertising, or a related field
• Minimum 4–6 years of marketing experience, preferably within hospitality, travel, tourism, lifestyle, F&B, or consumer brands
• Proven hands-on experience using AI or Generative AI in marketing
• Demonstrated ability to use AI tools for content creation, campaign development, research, analytics, automation, or marketing optimization
• Strong knowledge of digital marketing, social media, SEO, SEM, paid advertising, content marketing, CRM, email marketing, and marketing analytics
• Experience managing marketing campaigns with measurable KPIs and commercial outcomes
• Strong understanding of Google and Meta advertising platforms
• Experience with marketing analytics and reporting tools
• Strong content development and copywriting skills
• Ability to manage multiple campaigns and projects simultaneously