Growth Marketing Specialist

As the Growth Marketing Specialist , you will own and scale paid acquisition across Meta, Google, TikTok, and Amazon by blending data-backed strategy with high-impact creative. You’ll manage the full performance lifecycle , optimizing budget allocation and bidding strategies (such as ASC and Target ROAS) to drive measurable growth in ROAS and CAC. Beyond media buying, you will lead creative strategy by collaborating with designers and UGC creators to develop scroll-stopping content that converts. By leveraging structured testing frameworks and funnel segmentation, you’ll continuously refine messaging and audience targeting to maximize new customer acquisition. Ultimately, you are the bridge between technical execution and brand storytelling , ensuring every dollar spent fuels sustainable business expansion.

Performance Strategy & Execution

• Platform Mastery : Build, manage, and scale high-performance paid media campaigns across Meta, Google, and TikTok to drive consistent growth
• Tactical Execution : Own daily budget allocation, funnel segmentation, and advanced bid management (including ASC, Cost Caps, and Target ROAS) to maximize efficiency
• Strategic Optimization : Analyze channel performance to develop data-driven "test-and-learn" frameworks that improve ROAS, CPA, and MER
• Rigorous Testing : Lead A / B testing initiatives across creative assets, ad copy, and landing pages to relentlessly improve conversion rates and audience resonance
• Forecasting & Insights : Collaborate with internal teams on performance reporting and forecasting to steer strategic budget planning and channel prioritization

Creative Strategy & Production

Preferred :

Requirements

Minimum Technical and Work Environment Requirements :

Benefits

Join Our Dynamic Team :  Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.

Embrace the Opportunities :  Seize daily chances to learn, innovate, and excel. Make a real impact in your field.

Limitless Career Growth :  Unlock a world of possibilities and resources to propel your career forward.

Fast-Paced Thrills :  Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.

Flexibility, Your Way :  Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.

Work-Life Balance at Its Best :   Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.